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Essays On (Mass) Media & Broadcasting
Essay 11 of 550
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Saving 'Free' Broadcast Television
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An 11 page report proposing some fixes for the 'fix' network television finds itself now facing. For years, broadcast TV has paid little attention to the desires of the viewers, even as they leave in droves for cable channels and satellite TV. Now there is talk of the major sports organizations' governing bodies to abandon network TV in favor of a pay-per-view approach to raking in the money. The ultimate effect of such a move, however, would be to limit fan accessibility to the organized games. Baseball attendance still has not regained the ground lost during the baseball strike, and further exhibits of lack of loyalty to the fans could do irreparable damage to the fortunes of big-business sports, a fact that network executives need to point out to the powers that be. FREE appendix included ! Bibliography lists 6 sources.
Filename: Freetv.wps
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