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7 UP Billboard Advertisements: Then And Now
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7 pages in length. The advertising strategies of 7 UP have been heralded as some of the most innovative, inspired and creative of all the soft drink marketing campaigns. With its target audience between the ages of twelve and twenty-four, the soda maker has incorporated innocence, purity, activity and humor into the vast majority of its diverse marketing approaches. Bibliography lists 8 sources.
Filename: TLC7-UP.rtf

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